That is the first thing I thought when I saw this, an email with "The best commercial in Europe" in the subject line. At first glance, it made me laugh out loud. I wonder if that dad will handle this well? I thought. After all, I have been know to turn to a perfect stranger and say with a committed smile, "Parenting in public is really hard." It is.
But I have to believe that creator of this ad is A) single, B) not a parent, C) a condom maker or (most probaby) D) all of the above. For any parent, gender aside, who has lived through a loss would look at this screaming child in the sweetie section and smile wrily at the fact that they get to discipline a child - what a blessing.
Hmm....can a fictional character be a dbm? How about a llama? Because she handled that frozen isle mess with some measure of tact AND took that little llama out for ice cream afterwards.